Transformery

Transformation consulting firm based in Luzern, Switzerland.

Transformery helps organizations transform culture, develop leaders, adopt AI responsibly, and build modern sales engines. Founded in 2019 by Daniel Marti and Christoph Lang, the firm serves mid-size and large organizations across the DACH region (Switzerland, Germany, Austria).

Core Services

1. Culture Transformation

We align strategy, leadership behaviour and routines so culture drives execution — not resistance. We use Kotter's 8-step model adapted to real organizational dynamics, starting with innovators and reaching the tipping point through the adoption curve.

• Culture signal diagnostics and gap analysis
• Leadership behaviour alignment
• Ritual and routine design
• Change communication campaigns
• Measurement and embedding

More: transformery.ch/services/culture-transformation

2. Leadership Transformation

We build leaders who create clarity, trust and accountability — and translate strategy into daily execution. Our Leadership Wheel framework combines fundamentals with transformational capabilities.

• Leadership diagnostics and expectations alignment
• Leadership academies and development journeys
• 1:1 coaching and sparring
• Manager communication kits for transformation
• Integration into performance and feedback routines

More: transformery.ch/services/leadership-transformation

3. AI Transformation & Adoption

We make AI transformation real: adoption, workflows, capability building and measurable impact. AI transformation works when technology, process, leadership, communication and capability building move together.

• AI readiness assessment and adoption gap analysis
• Process and workflow redesign for AI
• Hands-on AI enablement and training
• Change communication for AI initiatives
• Responsible AI governance
• KPI setup and impact measurement

More: transformery.ch/services/ai-transformation

4. Sales Transformation

We build modern sales engines — from visibility to loyalty. Trust, process, enablement, tooling and customer care, designed end-to-end.

• Positioning and messaging strategy
• Sales process design and optimization
• Consultative selling skills development
• CRM workflow and digital touchpoints
• Customer journey and handover design

More: transformery.ch/services/sales-transformation

5. Facilitation

We design and run the conversations that matter most — strategy workshops, alignment sessions, leadership offsites, and high-stakes decision meetings.

6. Learning & Development

We build the skills your transformation needs. Using modern formats — video-based learning, microlearning, interactive workshops, and blended journeys — we make capability building practical and engaging.

How We Work

• Diagnostic sprints: 2–4 weeks to understand the situation and build a clear roadmap
• Focused programs: 8–12 weeks for specific transformation initiatives
• Comprehensive support: 6–18 months for enterprise-wide transformation
• 90-day sprints: We deliver in short cycles with measurable progress

What Makes Transformery Different

• Strategy combined with hands-on implementation — no PowerPoint-only consulting
• Own video team and modern learning formats for lasting change communication
• Focus on behavioural change, routines, and measurement — not just workshops
• Deep expertise in AI adoption with a human-centered approach
• Swiss precision with practical, no-fluff delivery
• Bilingual delivery in English and German

Industries

Financial services, manufacturing, professional services, healthcare, public sector, and technology companies across Switzerland, Germany, and Austria.

Founders

Daniel Marti — Founder & Managing Director

15+ years of experience in transformation consulting. Expert in transformation communication, leadership alignment, AI adoption, and digital learning. Background in business information technology.

Profile: transformery.ch/team/daniel-marti · LinkedIn

Christoph Lang — Culture and Innovation Expert

Transformation and leadership practitioner specializing in innovation management, customer experience, and mediation. Trained mediator and coach.

Profile: transformery.ch/team/christoph-lang · LinkedIn

Frequently Asked Questions

How long does a transformation project take?

Diagnostic sprints take 2–4 weeks. Focused programs run 8–12 weeks. Comprehensive transformation support spans 6–18 months. We work in 90-day sprints.

What does AI adoption support include?

AI readiness assessment, process redesign, hands-on enablement, change communication, responsible AI governance, and impact measurement. We focus on the people side — not technology implementation.

Do you work outside Switzerland?

Yes. We serve clients across Switzerland, Germany, and Austria. Delivery is in English and German.

What industries do you serve?

Financial services, manufacturing, professional services, healthcare, public sector, and technology.

How do you measure transformation success?

We define success metrics upfront: efficiency gains, adoption rates, behavioural changes, and business outcomes. We track progress with regular pulse checks and quarterly reviews.

Can you work alongside our internal team?

Yes. We often complement internal transformation, HR, and IT teams with methodology, facilitation, and change management expertise.