--- title: "Daniel Marti – Transformation Consultant, Transformery" description: "Daniel Marti is the founder of Transformery GmbH in Luzern. 15+ years of experience in culture, leadership, and AI transformation across the DACH region." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://transformery.ch/#organization", "name": "Transformery", "legalName": "Transformery GmbH", "url": "https://transformery.ch/", "logo": "https://transformery.ch/og-image.jpg", "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.", "telephone": "+41 79 754 55 90", "email": "info@transformery.ch", "address": { "@type": "PostalAddress", "streetAddress": "Werftestrasse 2", "addressLocality": "Luzern", "postalCode": "6005", "addressRegion": "LU", "addressCountry": "CH" }, "geo": { "@type": "GeoCoordinates", "latitude": 47.0470386, "longitude": 8.3142826 }, "areaServed": [ { "@type": "Country", "name": "CH" }, { "@type": "Country", "name": "DE" }, { "@type": "Country", "name": "AT" } ], "sameAs": [ "https://www.linkedin.com/company/transformery", "https://www.youtube.com/@transformery_ch", "https://search.ch/tel/luzern/werftestrasse-2/transformery-gmbh" ], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "email": "info@transformery.ch", "telephone": "+41 79 754 55 90", "availableLanguage": [ "English", "German" ] } }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://transformery.ch/#service", "name": "Transformery", "url": "https://transformery.ch/", "image": "https://transformery.ch/og-image.jpg", "parentOrganization": { "@id": "https://transformery.ch/#organization" }, "description": "Transformation consultancy in Lucerne, Switzerland: culture transformation, leadership development, AI adoption and B2B sales transformation.", "priceRange": "$$$", "telephone": "+41 79 754 55 90", "email": "info@transformery.ch", "address": { "@type": "PostalAddress", "streetAddress": "Werftestrasse 2", "addressLocality": "Luzern", "postalCode": "6005", "addressRegion": "LU", "addressCountry": "CH" }, "geo": { "@type": "GeoCoordinates", "latitude": 47.0470386, "longitude": 8.3142826 }, "areaServed": [ { "@type": "Country", "name": "CH" }, { "@type": "Country", "name": "DE" }, { "@type": "Country", "name": "AT" } ], "knowsLanguage": [ "de-CH", "en" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Transformation Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Culture Transformation", "url": "https://transformery.ch/services/culture-transformation" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Leadership Transformation", "url": "https://transformery.ch/services/leadership-transformation" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "AI Transformation", "url": "https://transformery.ch/services/ai-transformation" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Sales Transformation", "url": "https://transformery.ch/services/sales-transformation" } } ] } }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://transformery.ch/team/daniel-marti#person", "name": "Daniel Marti", "givenName": "Daniel", "familyName": "Marti", "image": { "@type": "ImageObject", "url": "https://transformery.ch/team/daniel-marti.jpg", "width": 400, "height": 400, "caption": "Daniel Marti - Founder of Transformery" }, "jobTitle": "Founder & Managing Director", "description": "Daniel Marti is the founder of Transformery, a transformation and change management expert with 15+ years experience helping organizations navigate complex transformations, AI adoption, and leadership alignment.", "url": "https://transformery.ch/team/daniel-marti", "email": "daniel.marti@transformery.ch", "telephone": "+41 79 754 55 90", "sameAs": [ "https://www.linkedin.com/in/daniel-roger-marti/" ], "worksFor": { "@type": "Organization", "name": "Transformery", "@id": "https://transformery.ch/#organization" }, "knowsAbout": [ "Change Management", "Transformation Communication", "Leadership Alignment", "AI Adoption" ], "knowsLanguage": [ "German", "English" ], "address": { "@type": "PostalAddress", "addressLocality": "Luzern", "addressCountry": "CH" } }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://transformery.ch/team/christoph-lang#person", "name": "Christoph Lang", "givenName": "Christoph", "familyName": "Lang", "image": { "@type": "ImageObject", "url": "https://transformery.ch/team/christoph-lang.jpg", "width": 400, "height": 400, "caption": "Christoph Lang - Culture and Innovation Expert at Transformery" }, "jobTitle": "Culture and Innovation Expert", "description": "Christoph Lang is a transformation and leadership expert at Transformery, specializing in innovation management, customer experience, and mediation.", "url": "https://transformery.ch/team/christoph-lang", "email": "christoph.lang@transformery.ch", "sameAs": [ "https://www.linkedin.com/in/christoph-lang-nottwil/" ], "worksFor": { "@type": "Organization", "name": "Transformery", "@id": "https://transformery.ch/#organization" }, "knowsAbout": [ "Innovation Management", "Customer Experience", "Mediation", "Business Development" ], "knowsLanguage": [ "German", "English" ], "address": { "@type": "PostalAddress", "addressLocality": "Luzern", "addressCountry": "CH" } }, { "@context": "https://schema.org", "@type": "LocalBusiness", "@id": "https://transformery.ch/#localbusiness", "name": "Transformery", "legalName": "Transformery GmbH", "alternateName": "Transformery", "url": "https://transformery.ch/", "image": [ "https://transformery.ch/og-image.jpg", "https://transformery.ch/transformery-logo.png" ], "logo": "https://transformery.ch/og-image.jpg", "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.", "priceRange": "$$$$", "currenciesAccepted": "CHF, EUR", "paymentAccepted": "Invoice, Bank Transfer", "address": { "@type": "PostalAddress", "streetAddress": "Werftestrasse 2", "addressLocality": "Luzern", "postalCode": "6005", "addressRegion": "LU", "addressCountry": "CH" }, "geo": { "@type": "GeoCoordinates", "latitude": 47.0470386, "longitude": 8.3142826 }, "hasMap": "https://www.google.com/maps/place/Transformery/@47.0470422,8.3117077,667m/data=!3m2!1e3!4b1!4m6!3m5!1s0x478ffb8e845f8fa3:0x888902ea2e884ce1!8m2!3d47.0470386!4d8.3142826!16s%2Fg%2F11hdf8s47z", "sameAs": [ "https://www.linkedin.com/company/transformery", "https://www.youtube.com/@transformery_ch", "https://search.ch/tel/luzern/werftestrasse-2/transformery-gmbh" ], "areaServed": [ { "@type": "Country", "name": "Switzerland" }, { "@type": "Country", "name": "Germany" }, { "@type": "Country", "name": "Austria" } ], "openingHoursSpecification": { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:00", "closes": "18:00" }, "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Transformation Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Culture Transformation", "url": "https://transformery.ch/services/culture-transformation", "description": "Align strategy, leadership behaviour and routines so culture drives execution—not resistance." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Leadership Transformation", "url": "https://transformery.ch/services/leadership-transformation", "description": "Build leaders who create clarity, trust and accountability—and translate strategy into daily execution." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "AI Transformation", "url": "https://transformery.ch/services/ai-transformation", "description": "Make AI transformation real: adoption, workflows, capability building and measurable impact." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Sales Transformation", "url": "https://transformery.ch/services/sales-transformation", "description": "Build a modern sales engine—from visibility to loyalty. Trust, process, enablement, tooling and customer care." } } ] }, "serviceType": [ "Culture Transformation", "Leadership Development", "AI Transformation", "Sales Transformation", "Change Management" ], "knowsLanguage": [ "English", "German" ], "email": "info@transformery.ch", "telephone": "+41 79 754 55 90", "foundingDate": "2019" }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://transformery.ch/#professionalservice", "name": "Transformery", "url": "https://transformery.ch/", "image": "https://transformery.ch/og-image.jpg", "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.", "priceRange": "$$$$", "address": { "@type": "PostalAddress", "streetAddress": "Werftestrasse 2", "addressLocality": "Luzern", "postalCode": "6005", "addressCountry": "CH" }, "areaServed": [ "Switzerland", "Germany", "Austria" ], "serviceType": [ "Culture Transformation", "Leadership Development", "AI Transformation", "Sales Transformation", "Change Management" ], "knowsLanguage": [ "English", "German" ], "email": "info@transformery.ch", "telephone": "+41 79 754 55 90" }, { "@context": "https://schema.org", "@graph": [ { "@type": "SiteNavigationElement", "name": "Team", "url": "https://transformery.ch/team" }, { "@type": "SiteNavigationElement", "name": "Culture Transformation", "url": "https://transformery.ch/services/culture-transformation" }, { "@type": "SiteNavigationElement", "name": "Leadership Transformation", "url": "https://transformery.ch/services/leadership-transformation" }, { "@type": "SiteNavigationElement", "name": "AI Transformation", "url": "https://transformery.ch/services/ai-transformation" }, { "@type": "SiteNavigationElement", "name": "Sales Transformation", "url": "https://transformery.ch/services/sales-transformation" }, { "@type": "SiteNavigationElement", "name": "Insights", "url": "https://transformery.ch/blog" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://transformery.ch/#website", "name": "Transformery", "alternateName": "Transformery.ch", "url": "https://transformery.ch/", "description": "People and Business Transformation", "publisher": { "@type": "Organization", "@id": "https://transformery.ch/#organization" }, "inLanguage": "en", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://transformery.ch/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" } }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://transformery.ch/team/daniel-marti#webpage", "url": "https://transformery.ch/team/daniel-marti", "name": "Daniel Marti – Transformation Consultant, Transformery", "description": "Daniel Marti is the founder of Transformery GmbH in Luzern. 15+ years of experience in culture, leadership, and AI transformation across the DACH region.", "inLanguage": "en", "isPartOf": { "@id": "https://transformery.ch/#website" }, "about": { "@id": "https://transformery.ch/#organization" }, "primaryImageOfPage": { "@type": "ImageObject", "url": "https://transformery.ch/images/daniel-marti.jpg" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://transformery.ch" }, { "@type": "ListItem", "position": 2, "name": "Team", "item": "https://transformery.ch/team" }, { "@type": "ListItem", "position": 3, "name": "Daniel Marti" } ] }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://transformery.ch/team/daniel-marti#person", "name": "Daniel Marti", "givenName": "Daniel", "familyName": "Marti", "jobTitle": "Founder & Managing Director", "description": "Daniel Marti is the founder of Transformery GmbH in Luzern, Switzerland. Transformation consultant with 15+ years of experience in culture, leadership, AI adoption, and sales transformation across the DACH region.", "image": { "@type": "ImageObject", "url": "https://transformery.ch/images/daniel-marti.jpg", "width": 400, "height": 400, "caption": "Daniel Marti - Founder of Transformery" }, "email": "daniel.marti@transformery.ch", "telephone": "+41 79 754 55 90", "url": "https://transformery.ch/team/daniel-marti", "sameAs": [ "https://www.linkedin.com/in/daniel-roger-marti/" ], "worksFor": { "@type": "Organization", "name": "Transformery GmbH", "url": "https://transformery.ch", "@id": "https://transformery.ch/#organization" }, "alumniOf": { "@type": "EducationalOrganization", "name": "Business Information Technology" }, "knowsAbout": [ "Business Transformation", "Culture Transformation", "Leadership Development", "AI Adoption", "Change Management", "Digital Learning" ], "knowsLanguage": [ "German", "English" ], "nationality": { "@type": "Country", "name": "Switzerland" }, "address": { "@type": "PostalAddress", "addressLocality": "Luzern", "addressCountry": "CH" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://transformery.ch" }, { "@type": "ListItem", "position": 2, "name": "Team", "item": "https://transformery.ch/team" }, { "@type": "ListItem", "position": 3, "name": "Daniel Marti", "item": "https://transformery.ch/team/daniel-marti" } ] }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-j4Muvbn35oQ", "name": "The use of AI in video production", "description": "Unser Ziel ist, Menschen im Prozess zu begleiten: Informationen verständlich weitergeben, inspirieren & involvieren, Sicherheit geben, die Deutungshoheit behalten. Und dafür braucht es Emotionen – echte Emotionen. Wie wir KI sinnvoll nutzen: Storyboards mit KI illustrieren, Frames generieren.", "thumbnailUrl": [ "https://img.youtube.com/vi/j4Muvbn35oQ/hqdefault.jpg" ], "uploadDate": "2026-02-05T00:00:00+01:00", "duration": "PT1M22S", "contentUrl": "https://www.youtube.com/watch?v=j4Muvbn35oQ", "embedUrl": "https://www.youtube.com/embed/j4Muvbn35oQ", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-mXSbK3I6h9E", "name": "Transformation communication in practice", "description": "Daniel Marti, Gründer von Transformery, über Transformationskommunikation: wie aus Strategie Geschichten werden, die Menschen verstehen, erinnern und danach handeln.", "thumbnailUrl": [ "https://img.youtube.com/vi/mXSbK3I6h9E/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "contentUrl": "https://www.youtube.com/watch?v=mXSbK3I6h9E", "embedUrl": "https://www.youtube.com/embed/mXSbK3I6h9E", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-KLL0-2MAqXs", "name": "Carrying corporate strategy as a team", "description": "Strategie scheitert selten an der Idee – sondern daran, dass sie im Alltag nicht spürbar wird. Wie du aus Strategie gemeinsame Richtung machst: so klar, dass Führungskräfte Orientierung geben können – und so greifbar, dass Mitarbeitende jeden Tag wissen, worauf es ankommt.", "thumbnailUrl": [ "https://img.youtube.com/vi/KLL0-2MAqXs/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "duration": "PT45S", "contentUrl": "https://www.youtube.com/watch?v=KLL0-2MAqXs", "embedUrl": "https://www.youtube.com/embed/KLL0-2MAqXs", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-muvzNyhEn3A", "name": "Leadership in change", "description": "Daniel Marti über Leadership im Wandel: Führungskräfte auf eine gemeinsame Richtung bringen und neue Verhaltensweisen im Alltag verankern.", "thumbnailUrl": [ "https://img.youtube.com/vi/muvzNyhEn3A/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "contentUrl": "https://www.youtube.com/watch?v=muvzNyhEn3A", "embedUrl": "https://www.youtube.com/embed/muvzNyhEn3A", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-vsMfbSX6SXI", "name": "Digital transformation in five steps", "description": "Neue Tools einzuführen ist easy. Menschen mitzunehmen ist die eigentliche Transformation. Die 5 Bausteine, die aus „Rollout“ echten Fortschritt machen: Technik, Befähigung, Kultur, Kommunikation und Führung – konkret, umsetzbar, ohne Buzzwords.", "thumbnailUrl": [ "https://img.youtube.com/vi/vsMfbSX6SXI/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "duration": "PT1M40S", "contentUrl": "https://www.youtube.com/watch?v=vsMfbSX6SXI", "embedUrl": "https://www.youtube.com/embed/vsMfbSX6SXI", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "@id": "https://transformery.ch/team/daniel-marti#video-C2J0rRLq8rI", "name": "Efficiency gains with ChatGPT", "description": "Wir unterstützen dich, dass du mit deiner Firma von den Effizienzgewinnen rund um KI optimal profitieren kannst. Komm auf uns zu: transformery.ch", "thumbnailUrl": [ "https://img.youtube.com/vi/C2J0rRLq8rI/hqdefault.jpg" ], "uploadDate": "2025-11-20T00:00:00+01:00", "duration": "PT27S", "contentUrl": "https://www.youtube.com/watch?v=C2J0rRLq8rI", "embedUrl": "https://www.youtube.com/embed/C2J0rRLq8rI", "actor": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "author": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "creator": { "@id": "https://transformery.ch/team/daniel-marti#person" }, "mainEntityOfPage": "https://transformery.ch/team/daniel-marti", "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "The use of AI in video production – Daniel Marti, Transformery", "description": "Unser Ziel ist, Menschen im Prozess zu begleiten: Informationen verständlich weitergeben, inspirieren & involvieren, Sicherheit geben, die Deutungshoheit behalten. Und dafür braucht es Emotionen – echte Emotionen. Wie wir KI sinnvoll nutzen: Storyboards mit KI illustrieren, Frames generieren.", "thumbnailUrl": [ "https://img.youtube.com/vi/j4Muvbn35oQ/hqdefault.jpg" ], "uploadDate": "2026-02-05T00:00:00+01:00", "duration": "PT1M22S", "contentUrl": "https://www.youtube.com/watch?v=j4Muvbn35oQ", "embedUrl": "https://www.youtube.com/embed/j4Muvbn35oQ", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/j4Muvbn35oQ?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Transformation communication in practice – Daniel Marti, Transformery", "description": "Daniel Marti, Gründer von Transformery, über Transformationskommunikation: wie aus Strategie Geschichten werden, die Menschen verstehen, erinnern und danach handeln.", "thumbnailUrl": [ "https://img.youtube.com/vi/mXSbK3I6h9E/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "contentUrl": "https://www.youtube.com/watch?v=mXSbK3I6h9E", "embedUrl": "https://www.youtube.com/embed/mXSbK3I6h9E", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/mXSbK3I6h9E?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Carrying corporate strategy as a team – Daniel Marti, Transformery", "description": "Strategie scheitert selten an der Idee – sondern daran, dass sie im Alltag nicht spürbar wird. Wie du aus Strategie gemeinsame Richtung machst: so klar, dass Führungskräfte Orientierung geben können – und so greifbar, dass Mitarbeitende jeden Tag wissen, worauf es ankommt.", "thumbnailUrl": [ "https://img.youtube.com/vi/KLL0-2MAqXs/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "duration": "PT45S", "contentUrl": "https://www.youtube.com/watch?v=KLL0-2MAqXs", "embedUrl": "https://www.youtube.com/embed/KLL0-2MAqXs", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/KLL0-2MAqXs?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Leadership in change – Daniel Marti, Transformery", "description": "Daniel Marti über Leadership im Wandel: Führungskräfte auf eine gemeinsame Richtung bringen und neue Verhaltensweisen im Alltag verankern.", "thumbnailUrl": [ "https://img.youtube.com/vi/muvzNyhEn3A/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "contentUrl": "https://www.youtube.com/watch?v=muvzNyhEn3A", "embedUrl": "https://www.youtube.com/embed/muvzNyhEn3A", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/muvzNyhEn3A?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Digital transformation in five steps – Daniel Marti, Transformery", "description": "Neue Tools einzuführen ist easy. Menschen mitzunehmen ist die eigentliche Transformation. Die 5 Bausteine, die aus „Rollout“ echten Fortschritt machen: Technik, Befähigung, Kultur, Kommunikation und Führung – konkret, umsetzbar, ohne Buzzwords.", "thumbnailUrl": [ "https://img.youtube.com/vi/vsMfbSX6SXI/hqdefault.jpg" ], "uploadDate": "2025-12-16T00:00:00+01:00", "duration": "PT1M40S", "contentUrl": "https://www.youtube.com/watch?v=vsMfbSX6SXI", "embedUrl": "https://www.youtube.com/embed/vsMfbSX6SXI", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/vsMfbSX6SXI?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Efficiency gains with ChatGPT – Daniel Marti, Transformery", "description": "Wir unterstützen dich, dass du mit deiner Firma von den Effizienzgewinnen rund um KI optimal profitieren kannst. Komm auf uns zu: transformery.ch", "thumbnailUrl": [ "https://img.youtube.com/vi/C2J0rRLq8rI/hqdefault.jpg" ], "uploadDate": "2025-11-20T00:00:00+01:00", "duration": "PT27S", "contentUrl": "https://www.youtube.com/watch?v=C2J0rRLq8rI", "embedUrl": "https://www.youtube.com/embed/C2J0rRLq8rI", "potentialAction": { "@type": "SeekToAction", "target": "https://www.youtube.com/embed/C2J0rRLq8rI?t={seek_to_second_number}", "startOffset-input": "required name=seek_to_second_number" }, "publisher": { "@type": "Organization", "name": "Transformery", "logo": { "@type": "ImageObject", "url": "https://transformery.ch/og-image.jpg", "width": 1200, "height": 640 } } } ] --- [Skip to main content](#main-content) [TRANSFORMERY](/) [Projects](#projects)[Challenges](#challenges)[Transformations](#services-graph)[Team](#team)[Insights](/blog)[Contact](#contact)[DE](/de/team/daniel-marti) 1. [Home](/) [Team](/team) Daniel Marti [Back to Team](/team) ![Daniel Marti - Founder of Transformery](/images/team/daniel-marti-600.webp) # Daniel Marti Founder & Managing Director Driving transformation through strategic clarity and hands-on implementation Luzern, Switzerland Transformery 15+ years [Get in touch](mailto:daniel.marti@transformery.ch)[LinkedIn](https://www.linkedin.com/in/daniel-roger-marti/) ## About Daniel Daniel Marti is the driving force behind Transformery. For 15+ years, he has helped organizations in industry and finance navigate demanding transformations—where leadership, culture, and communication decide whether change becomes real or stays PowerPoint. Daniel Marti combines strategic clarity with hands-on implementation: aligning executives around direction, translating complexity into simple messages, and building the enablement that makes new behaviours stick. Daniel Marti's sweet spot is transformation communication—turning strategy into stories people understand, remember, and act on—often brought to life with a dedicated video team and modern learning formats. With a background in business information technology and deep experience in digital learning, Daniel Marti bridges "people topics" and digital reality, especially in AI- and tech-driven change. Outside of work, Daniel recharges in the mountains—on foot or on skis, with or without his kids. ## Daniel Marti's Approach ### Strategy Meets Execution I don't believe in strategies that gather dust in drawers. My focus is on aligning executives around a shared direction and translating complexity into clear messages that people understand and act upon. ### Communication as Leverage Most transformations don't fail because of strategy—they fail because of communication. I turn strategic goals into stories that inspire, often supported by videos and modern learning formats that create lasting impact. ### Responsible AI Adoption AI is changing how we work. I help organizations adopt this technology responsibly—focusing on people, processes, and practical use cases that create real value. ### Pragmatic & Measurable Transformation isn't an end in itself. I work with clear milestones and measurable outcomes so that change doesn't just begin—it actually arrives. ## Daniel Marti on Video Insights and perspectives from Daniel Marti on transformation, leadership, communication, and AI — straight from the field. ![The use of AI in video production – Daniel Marti, Transformery](https://img.youtube.com/vi/j4Muvbn35oQ/hqdefault.jpg) The use of AI in video productionFeaturing Daniel Marti ![Transformation communication in practice – Daniel Marti, Transformery](https://img.youtube.com/vi/mXSbK3I6h9E/hqdefault.jpg) Transformation communication in practiceFeaturing Daniel Marti ![Carrying corporate strategy as a team – Daniel Marti, Transformery](https://img.youtube.com/vi/KLL0-2MAqXs/hqdefault.jpg) Carrying corporate strategy as a teamFeaturing Daniel Marti ![Leadership in change – Daniel Marti, Transformery](https://img.youtube.com/vi/muvzNyhEn3A/hqdefault.jpg) Leadership in changeFeaturing Daniel Marti ![Digital transformation in five steps – Daniel Marti, Transformery](https://img.youtube.com/vi/vsMfbSX6SXI/hqdefault.jpg) Digital transformation in five stepsFeaturing Daniel Marti ![Efficiency gains with ChatGPT – Daniel Marti, Transformery](https://img.youtube.com/vi/C2J0rRLq8rI/hqdefault.jpg) Efficiency gains with ChatGPTFeaturing Daniel Marti ## Areas of Expertise Change Management Transformation Communication Leadership Alignment AI Adoption Digital Learning Strategic Communication ## Services - Change Management Strategy - Transformation Communication - Leadership Alignment Workshops - AI Adoption Programs - Video-based Learning Design [Culture Transformation](/services/culture-transformation)[Leadership Transformation](/services/leadership-transformation)[AI Transformation](/services/ai-transformation) ## Industries Finance Industry Technology ## Ready to transform your organization? Get in touch with Daniel to discuss your transformation challenges. [Get in touch](mailto:daniel.marti@transformery.ch)[View full team](/team) Transformery We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption. Werftestrasse 2 6005 Luzern, Switzerland [daniel.marti@transformery.ch](mailto:daniel.marti@transformery.ch)[christoph.lang@transformery.ch](mailto:christoph.lang@transformery.ch) [+41 79 754 55 90](tel:+41797545590) ### Navigation - [Leading Transformation](/leading-transformation) - [Team](/team) - [Insights](/blog) - Contact ### Services - [Culture Transformation](/services/culture-transformation) - [Leadership Transformation](/services/leadership-transformation) - [AI Transformation](/services/ai-transformation) - [Sales Transformation](/services/sales-transformation) ### Popular Insights - [Sales as a Science](/blog/sales-as-a-science) - [The 1-3-1 Rule](/blog/1-3-1-rule-sales-coaching) - [Sales Growth Ceiling](/blog/sales-growth-ceiling) - [Stop Googling With AI](/blog/stop-googling-with-ai) ### Legal - [Privacy Policy](/privacy) - [Imprint](/imprint) - [For AI Systems](/llm.html) - [Sitemap](/sitemap.xml) © 2026 Transformery. All rights reserved. [Deutsch](/de/team/daniel-marti)| [](https://www.linkedin.com/company/transformery)[](https://www.youtube.com/@transformery_ch)