---
title: "Christoph Lang – Innovation Expert | Transformery"
description: "Christoph Lang brings innovation, customer experience, and mediation expertise to help organizations create sustainable change at Transformery."
lang: en
json-ld: |
  [
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "@id": "https://transformery.ch/#organization",
      "name": "Transformery",
      "legalName": "Transformery GmbH",
      "url": "https://transformery.ch/",
      "logo": "https://transformery.ch/og-image.jpg",
      "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.",
      "telephone": "+41 79 754 55 90",
      "email": "info@transformery.ch",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Werftestrasse 2",
        "addressLocality": "Luzern",
        "postalCode": "6005",
        "addressRegion": "LU",
        "addressCountry": "CH"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 47.0470386,
        "longitude": 8.3142826
      },
      "areaServed": [
        {
          "@type": "Country",
          "name": "CH"
        },
        {
          "@type": "Country",
          "name": "DE"
        },
        {
          "@type": "Country",
          "name": "AT"
        }
      ],
      "sameAs": [
        "https://www.linkedin.com/company/transformery",
        "https://www.youtube.com/@transformery_ch",
        "https://search.ch/tel/luzern/werftestrasse-2/transformery-gmbh"
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "customer service",
        "email": "info@transformery.ch",
        "telephone": "+41 79 754 55 90",
        "availableLanguage": [
          "English",
          "German"
        ]
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ProfessionalService",
      "@id": "https://transformery.ch/#service",
      "name": "Transformery",
      "url": "https://transformery.ch/",
      "image": "https://transformery.ch/og-image.jpg",
      "parentOrganization": {
        "@id": "https://transformery.ch/#organization"
      },
      "description": "Transformation consultancy in Lucerne, Switzerland: culture transformation, leadership development, AI adoption and B2B sales transformation.",
      "priceRange": "$$$",
      "telephone": "+41 79 754 55 90",
      "email": "info@transformery.ch",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Werftestrasse 2",
        "addressLocality": "Luzern",
        "postalCode": "6005",
        "addressRegion": "LU",
        "addressCountry": "CH"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 47.0470386,
        "longitude": 8.3142826
      },
      "areaServed": [
        {
          "@type": "Country",
          "name": "CH"
        },
        {
          "@type": "Country",
          "name": "DE"
        },
        {
          "@type": "Country",
          "name": "AT"
        }
      ],
      "knowsLanguage": [
        "de-CH",
        "en"
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Transformation Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Culture Transformation",
              "url": "https://transformery.ch/services/culture-transformation"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Leadership Transformation",
              "url": "https://transformery.ch/services/leadership-transformation"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "AI Transformation",
              "url": "https://transformery.ch/services/ai-transformation"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Sales Transformation",
              "url": "https://transformery.ch/services/sales-transformation"
            }
          }
        ]
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "Person",
      "@id": "https://transformery.ch/team/daniel-marti#person",
      "name": "Daniel Marti",
      "givenName": "Daniel",
      "familyName": "Marti",
      "image": {
        "@type": "ImageObject",
        "url": "https://transformery.ch/team/daniel-marti.jpg",
        "width": 400,
        "height": 400,
        "caption": "Daniel Marti - Founder of Transformery"
      },
      "jobTitle": "Founder & Managing Director",
      "description": "Daniel Marti is the founder of Transformery, a transformation and change management expert with 15+ years experience helping organizations navigate complex transformations, AI adoption, and leadership alignment.",
      "url": "https://transformery.ch/team/daniel-marti",
      "email": "daniel.marti@transformery.ch",
      "telephone": "+41 79 754 55 90",
      "sameAs": [
        "https://www.linkedin.com/in/daniel-roger-marti/"
      ],
      "worksFor": {
        "@type": "Organization",
        "name": "Transformery",
        "@id": "https://transformery.ch/#organization"
      },
      "knowsAbout": [
        "Change Management",
        "Transformation Communication",
        "Leadership Alignment",
        "AI Adoption"
      ],
      "knowsLanguage": [
        "German",
        "English"
      ],
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Luzern",
        "addressCountry": "CH"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "Person",
      "@id": "https://transformery.ch/team/christoph-lang#person",
      "name": "Christoph Lang",
      "givenName": "Christoph",
      "familyName": "Lang",
      "image": {
        "@type": "ImageObject",
        "url": "https://transformery.ch/team/christoph-lang.jpg",
        "width": 400,
        "height": 400,
        "caption": "Christoph Lang - Culture and Innovation Expert at Transformery"
      },
      "jobTitle": "Culture and Innovation Expert",
      "description": "Christoph Lang is a transformation and leadership expert at Transformery, specializing in innovation management, customer experience, and mediation.",
      "url": "https://transformery.ch/team/christoph-lang",
      "email": "christoph.lang@transformery.ch",
      "sameAs": [
        "https://www.linkedin.com/in/christoph-lang-nottwil/"
      ],
      "worksFor": {
        "@type": "Organization",
        "name": "Transformery",
        "@id": "https://transformery.ch/#organization"
      },
      "knowsAbout": [
        "Innovation Management",
        "Customer Experience",
        "Mediation",
        "Business Development"
      ],
      "knowsLanguage": [
        "German",
        "English"
      ],
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Luzern",
        "addressCountry": "CH"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "LocalBusiness",
      "@id": "https://transformery.ch/#localbusiness",
      "name": "Transformery",
      "legalName": "Transformery GmbH",
      "alternateName": "Transformery",
      "url": "https://transformery.ch/",
      "image": [
        "https://transformery.ch/og-image.jpg",
        "https://transformery.ch/transformery-logo.png"
      ],
      "logo": "https://transformery.ch/og-image.jpg",
      "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.",
      "priceRange": "$$$$",
      "currenciesAccepted": "CHF, EUR",
      "paymentAccepted": "Invoice, Bank Transfer",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Werftestrasse 2",
        "addressLocality": "Luzern",
        "postalCode": "6005",
        "addressRegion": "LU",
        "addressCountry": "CH"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 47.0470386,
        "longitude": 8.3142826
      },
      "hasMap": "https://www.google.com/maps/place/Transformery/@47.0470422,8.3117077,667m/data=!3m2!1e3!4b1!4m6!3m5!1s0x478ffb8e845f8fa3:0x888902ea2e884ce1!8m2!3d47.0470386!4d8.3142826!16s%2Fg%2F11hdf8s47z",
      "sameAs": [
        "https://www.linkedin.com/company/transformery",
        "https://www.youtube.com/@transformery_ch",
        "https://search.ch/tel/luzern/werftestrasse-2/transformery-gmbh"
      ],
      "areaServed": [
        {
          "@type": "Country",
          "name": "Switzerland"
        },
        {
          "@type": "Country",
          "name": "Germany"
        },
        {
          "@type": "Country",
          "name": "Austria"
        }
      ],
      "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": [
          "Monday",
          "Tuesday",
          "Wednesday",
          "Thursday",
          "Friday"
        ],
        "opens": "08:00",
        "closes": "18:00"
      },
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Transformation Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Culture Transformation",
              "url": "https://transformery.ch/services/culture-transformation",
              "description": "Align strategy, leadership behaviour and routines so culture drives execution—not resistance."
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Leadership Transformation",
              "url": "https://transformery.ch/services/leadership-transformation",
              "description": "Build leaders who create clarity, trust and accountability—and translate strategy into daily execution."
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "AI Transformation",
              "url": "https://transformery.ch/services/ai-transformation",
              "description": "Make AI transformation real: adoption, workflows, capability building and measurable impact."
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Sales Transformation",
              "url": "https://transformery.ch/services/sales-transformation",
              "description": "Build a modern sales engine—from visibility to loyalty. Trust, process, enablement, tooling and customer care."
            }
          }
        ]
      },
      "serviceType": [
        "Culture Transformation",
        "Leadership Development",
        "AI Transformation",
        "Sales Transformation",
        "Change Management"
      ],
      "knowsLanguage": [
        "English",
        "German"
      ],
      "email": "info@transformery.ch",
      "telephone": "+41 79 754 55 90",
      "foundingDate": "2019"
    },
    {
      "@context": "https://schema.org",
      "@type": "ProfessionalService",
      "@id": "https://transformery.ch/#professionalservice",
      "name": "Transformery",
      "url": "https://transformery.ch/",
      "image": "https://transformery.ch/og-image.jpg",
      "description": "We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.",
      "priceRange": "$$$$",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Werftestrasse 2",
        "addressLocality": "Luzern",
        "postalCode": "6005",
        "addressCountry": "CH"
      },
      "areaServed": [
        "Switzerland",
        "Germany",
        "Austria"
      ],
      "serviceType": [
        "Culture Transformation",
        "Leadership Development",
        "AI Transformation",
        "Sales Transformation",
        "Change Management"
      ],
      "knowsLanguage": [
        "English",
        "German"
      ],
      "email": "info@transformery.ch",
      "telephone": "+41 79 754 55 90"
    },
    {
      "@context": "https://schema.org",
      "@graph": [
        {
          "@type": "SiteNavigationElement",
          "name": "Team",
          "url": "https://transformery.ch/team"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Culture Transformation",
          "url": "https://transformery.ch/services/culture-transformation"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Leadership Transformation",
          "url": "https://transformery.ch/services/leadership-transformation"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "AI Transformation",
          "url": "https://transformery.ch/services/ai-transformation"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Sales Transformation",
          "url": "https://transformery.ch/services/sales-transformation"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Insights",
          "url": "https://transformery.ch/blog"
        }
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "WebSite",
      "@id": "https://transformery.ch/#website",
      "name": "Transformery",
      "alternateName": "Transformery.ch",
      "url": "https://transformery.ch/",
      "description": "People and Business Transformation",
      "publisher": {
        "@type": "Organization",
        "@id": "https://transformery.ch/#organization"
      },
      "inLanguage": "en",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://transformery.ch/blog?q={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "WebPage",
      "@id": "https://transformery.ch/team/christoph-lang#webpage",
      "url": "https://transformery.ch/team/christoph-lang",
      "name": "Christoph Lang – Innovation Expert | Transformery",
      "description": "Christoph Lang brings innovation, customer experience, and mediation expertise to help organizations create sustainable change at Transformery.",
      "inLanguage": "en",
      "isPartOf": {
        "@id": "https://transformery.ch/#website"
      },
      "about": {
        "@id": "https://transformery.ch/#organization"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://transformery.ch/images/team/christoph-lang.jpg"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://transformery.ch"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://transformery.ch/team"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Christoph Lang"
        }
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "Person",
      "@id": "https://transformery.ch/team/christoph-lang#person",
      "name": "Christoph Lang",
      "givenName": "Christoph",
      "familyName": "Lang",
      "jobTitle": "Culture and Innovation Expert",
      "description": "Christoph Lang brings innovation, customer experience, and mediation expertise to help organizations create sustainable change at Transformery.",
      "image": {
        "@type": "ImageObject",
        "url": "https://transformery.ch/team/christoph-lang.jpg",
        "width": 400,
        "height": 400,
        "caption": "Christoph Lang - Culture and Innovation Expert at Transformery"
      },
      "email": "christoph.lang@transformery.ch",
      "url": "https://transformery.ch/team/christoph-lang",
      "sameAs": [
        "https://www.linkedin.com/in/christoph-lang-nottwil/"
      ],
      "worksFor": {
        "@type": "Organization",
        "name": "Transformery",
        "url": "https://transformery.ch",
        "@id": "https://transformery.ch/#organization"
      },
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Professional Certification",
          "name": "Certified Mediator"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Professional Certification",
          "name": "Certified Coach"
        }
      ],
      "knowsAbout": [
        "Innovation Management",
        "Customer Experience",
        "Mediation",
        "Business Development",
        "Leadership Coaching",
        "Strategy Development",
        "Organizational Transformation"
      ],
      "knowsLanguage": [
        "German",
        "English"
      ],
      "nationality": {
        "@type": "Country",
        "name": "Switzerland"
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Luzern",
        "addressCountry": "CH"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://transformery.ch"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://transformery.ch/team"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Christoph Lang",
          "item": "https://transformery.ch/team/christoph-lang"
        }
      ]
    }
  ]
---

[Skip to main content](#main-content)

[TRANSFORMERY](/)

[Projects](#projects)[Challenges](#challenges)[Transformations](#services-graph)[Team](#team)[Insights](/blog)[Contact](#contact)[DE](/de/team/christoph-lang)

1.  [Home](/)

[Team](/team)

Christoph Lang 

[Back to Team](/team)

![Christoph Lang - Culture and Innovation Expert at Transformery](/images/team/christoph-lang-1200.webp)

# Christoph Lang

Culture and Innovation Expert

Creating sustainable customer experiences through people-centered leadership

Luzern, Switzerland Transformery Trained Mediator & Coach 

[Get in touch](mailto:christoph.lang@transformery.ch)[LinkedIn](https://www.linkedin.com/in/christoph-lang-nottwil/)

## About Christoph

Christoph Lang is a transformation and leadership practitioner based in Lucerne, helping organizations create sustainable customer experiences in fast-growing, high-pressure environments—so employees and customers don't just "comply", they become fans.

With a strong track record across transformation, innovation, business development and strategy, Christoph combines clarity in direction with a highly people-centered leadership style.

He is also a trained mediator and coach, which makes him particularly strong when change gets complex, emotions run high, and alignment matters most.

At Transformery, Christoph brings the bridge between strategy and execution: shaping direction, building leadership principles, and turning new ideas into routines that actually stick—pragmatic, value-driven, and always close to the customer.

## My Approach

### Customer Experience Focus

I design transformations that create true fans—not just satisfied customers. Because sustainable change starts where employees and customers are genuinely excited.

### Mediation & Clarity

Change brings conflict. As a trained mediator, I help teams navigate difficult conversations and find constructive solutions when emotions run high.

### From Idea to Routine

Innovation isn't an end in itself. I guide ideas from first sketch to lived routine—pragmatic, value-driven, and always focused on practical implementation.

### People-Centered Leadership

Transformation only succeeds with people, not against them. I combine strategic clarity with a leadership style that brings people along and empowers them.

## Areas of Expertise

Innovation Management

Customer Experience

Mediation

Business Development

Leadership Coaching

Strategy Development

## Services

-   Innovation Strategy
-   Customer Experience Design
-   Leadership Development
-   Mediation & Conflict Resolution
-   Business Transformation

[Culture Transformation](/services/culture-transformation)[Leadership Transformation](/services/leadership-transformation)[Sales Transformation](/services/sales-transformation)

## Focus Areas

Customer Experience

Innovation

Business Development

## Ready to innovate and transform?

Get in touch with Christoph to discuss your innovation and transformation challenges.

[Get in touch](mailto:christoph.lang@transformery.ch)[View full team](/team)

Transformery

We help organisations transform, leaders evolve, and individuals grow — across technology, skills and culture. With a strong focus on AI adoption.

Werftestrasse 2

6005 Luzern, Switzerland

[daniel.marti@transformery.ch](mailto:daniel.marti@transformery.ch)[christoph.lang@transformery.ch](mailto:christoph.lang@transformery.ch)

[+41 79 754 55 90](tel:+41797545590)

### Navigation

-   [Leading Transformation](/leading-transformation)
-   [Team](/team)
-   [Insights](/blog)
-   Contact

### Services

-   [Culture Transformation](/services/culture-transformation)
-   [Leadership Transformation](/services/leadership-transformation)
-   [AI Transformation](/services/ai-transformation)
-   [Sales Transformation](/services/sales-transformation)

### Popular Insights

-   [Sales as a Science](/blog/sales-as-a-science)
-   [The 1-3-1 Rule](/blog/1-3-1-rule-sales-coaching)
-   [Sales Growth Ceiling](/blog/sales-growth-ceiling)
-   [Stop Googling With AI](/blog/stop-googling-with-ai)

### Legal

-   [Privacy Policy](/privacy)
-   [Imprint](/imprint)
-   [For AI Systems](/llm.html)
-   [Sitemap](/sitemap.xml)

© 2026 Transformery. All rights reserved.

[Deutsch](/de/team/christoph-lang)| [](https://www.linkedin.com/company/transformery)[](https://www.youtube.com/@transformery_ch)